MELU CROCHET – BRAND COLLABORATION

CROCHET PATTERN DESIGNER – MELU CROCHET

Modern, accessible crochet designs for yarn brands and makers.

I create clear, texture-focused crochet patterns designed to showcase yarn beautifully while staying approachable for a wide range of makers.

Available for pattern collaborations, commissions, and brand partnerships.

ABOUT ME

I’m Mel, the designer behind Melu Crochet.

I specialise in modern crochet patterns for garments, accessories, and home projects with a focus on clarity, texture, and enjoyable making.

My work is designed for real makers, with patterns that are visually engaging, easy to follow, and genuinely enjoyable to create.

AUDIENCE & REACH

  • 34K+ engaged audience on Instagram
  • Active community of crochet makers across platforms
  • Established Etsy store with 12.5K+ sales
  • 4.9★ rating from 1.3K+ reviews
  • Active Ravelry presence with growing pattern engagement

HOW I WORK WITH BRANDS

I collaborate with yarn companies and creative brands to design patterns that:

  • Showcase yarn texture and quality
  • Encourage maker engagement and sales
  • Are tested for clarity and usability
  • Perform well across digital platforms and communities

I typically work on commissioned patterns, collaborative yarn collections, or website and campaign features.

TESTING & QUALITY

All of my patterns are developed and refined through tester feedback.

This ensures:

  • clear, user-friendly instructions
  • accurate construction and sizing
  • strong maker success rate
  • reduced customer support issues for brands

The result is a reliable and enjoyable pattern experience for makers and brands alike.

PREVIOUS WORK

I currently design for Hobbii and have also worked with LoveCrafts and Utopia Crafts.

My work has also been featured in:

  • Crochet Now
  • Happily Hooked

WHAT I OFFER

  • Exclusive crochet pattern design
  • Yarn-focused collections for brands
  • Website and catalogue pattern content
  • Seasonal or themed releases
  • Supported launches with maker engagement

LET’S WORK TOGETHER

I would love to collaborate with yarn brands to create thoughtful, accessible crochet designs that showcase yarn and engage makers.

If you would like to discuss a project, I would be very happy to connect.

Contact: melucrochet@gmail.com
Instagram: @melucrochet